A few months ago we traveled back to South Africa to visit the children’s homes we support there. As always, it was a soul-wrenching, uplifting and unforgettable experience. So unforgettable in fact that it prompted us to start a campaign to encourage other beauty companies to follow our lead and give back. If the US beauty industry allocated just 1% of our advertising budget to helping others, it would result in $60 million in donations. Just imagine the difference this money could make in the lives of people and organizations that really need it?

Last week I flew back to South Africa to visit the children’s homes we support, and to find a few more organizations to help. And what a worthwhile trip it was.

As always, I left with a clear list of “business” objectives (ever practical me… can anyone say OCD?):

• Check on the children in the homes we already support
• Deliver copies of my book and educational donations to the homes ($5 from every Fei’d purchase is used to buy items for the kids)
• Meet with the organizations that run the homes and pinpoint their evolving needs
• Visit new homes, review their financial and business records, and meet their staff
• Select some new organizations we will be supporting moving forward

And yes, all this was achieved… tick, tick, tick, tick, tick.

But the trip ended up being about way more than just that. It was about spending time with regular, happy, jumpy kids. Kids that are no different from my son here in the US. Kids that love making funny faces and eating marshmallows and reading books and playing dress-up. And that is why I keep going back to visit them, time and time again. Yes, I need to make sure that our donations are ending up where they are supposed to. And that the kids are getting the care they need. And that we are sending them items that that are really useful. But mostly it’s just to spend time with the children.

Because when it’s all said and done, I’m a mom. Not necessarily the best mom in the world, but I’m a mom none the less. And if I know one thing, it’s that all moms are on a quest to make the world a happier place. We can’t help it, we just want the world to be pink and fuzzy and happy and brimming with love. And of course it’s not – far from it. But that doesn’t stop us from trying. And when I go back to spend a day at a children’s home 10,000 miles away, I get happy and pink and fuzzy. And joyous. And I feel grateful. I feel like I’ve helped make the world a better place for my son, just a little bit.

PS: Big thanks to Chris Geils for the amazing photos. To donate to the children’s homes, visit www.homefromhome.org.za/

Our lives are a flurry of activity right now. Actually “flurry” is the understatement of the century. It’s probably more accurate to say our lives are manically crazy beyond comprehension. But in a good way. Our first skin care product, Fei’d™, launched a couple of weeks ago and we’ve had nothing but great reports so far. Thanks to everyone that helped us along the way. And to the bloggers that have shown it nothing but love… wooooot!

And, like a new product launch isn’t enough, we also self-published our first children’s book for the kids at Bathandwa Children’s Home this month. We have a policy at Meld Labs never to run any advertising. Beauty advertising is mind-dumbingly boring at best, and we think our time and money can be better spent helping kids-in-need. So we focus on creating or donating items to the kids we support. Our book is African, with African animals and an African setting. But the lesson it teaches is universal – being the best you can be. Because the way we figure it, if we can help teach kids to love themselves, then we have given them one of the biggest gifts of all…. self confidence. And in our own small way, we’ve helped these kids more than a beauty ad ever could. It feels amazing!

Once in a while we’re all crocodiles by Claire Gutschow. Illustrated by Sarah Spatz | Make Your Own Book

I travel to visit the kids in Africa in June to deliver the books and our other donations. I can’t wait!

Over and out…

Here’s the video of our visit to the children’s home in Cape Town, South Africa. Please watch it, it will melt your heart!

Thanks to Justus from 2C Productions for producing this video.

Last week, we were lucky enough to visit the Bathandwa Children’s Home in Cape Town, South Africa. And it ended up being a life-changing day for all of us. We knew it would be, but the sheer extent of it came as a surprise. We went there thinking we’d be the ones giving, and instead we got so much more in return. I’m almost embarrassed, like it should have been more hard work, more of a sacrifice somehow. But it wasn’t, we had a blast. Isn’t that the amazing thing about love – it multiplies. I know that sounds cheesy, but it’s true.

We played the songs to the kids that we collected from our friends and family in the US. And the kids loved them – singing and clapping and laughing like only kids can. And then they sang back, so proud to be performing their routines in front of a video camera. I can’t wait to post some of their songs, so watch this space.

In the meantime, here are some photos of our day. Yes, I know I look frizzy and frazzled and completely unglamorous. But somehow that doesn’t matter. The day was joyful and real and piled with hugs. And that’s what counts.

So thank you kids. Thank you for trusting unquestionably, despite living through unspeakable horrors. Thank you for opening your hearts. Thank you for being role models for all of us. Thank you.

Claire

These photos were taken by our friend Bruce at Flyinghorse Photography.

It’s a drop-dead beautiful day here in Cape Town. In fact, it couldn’t be a more perfect setting for giving back.

We’re heading to the children’s home this morning to meet the kids and play them the songs we collected back home in the US. Our whole team is super excited – the trunk is packed with toys and hot dogs and cookies. We feel a bit like a group of Santa Claus’ and it’s fantastic!

Thanks to everyone that helped make this happen, and most importantly to the people that sent us songs. It’s going to be a life changing day for all of us…

A few people have asked about the “deadline” for video submissions. There isn’t really a deadline per se – that just sounds WAY too high pressure. But we leave for South Africa on 26 September, so it would be great if we could have all the videos submitted before then. Hope that’s doable? Happy singing and all that good stuff….

Did you know that 22.4 million people are living with HIV/AIDS in sub Saharan Africa? That’s the equivalent to the entire population of Texas. That one in three kids in South Africa has been sexually abused before they reach 18? That there are over 3.5 million orphaned children in South Africa?

With that in mind, Meld Labs has decided to pay a visit to Bathandwa Children’s Home in Cape Town, South Africa. This home houses 31 children ranging from newborn to 18 years old. Many have been orphaned by HIV, but others have been abandoned, neglected, abused or simply just forgotten by the people that are supposed to love them.

We’re travelling to visit the children’s home in September, and we want to show the kids we care. That we may live far away in the US, but that we always have them close to our hearts. And they are in the hearts of other Americans too.

So we need your help (don’t worry, it won’t cost you a cent).

We’d like you shoot a home video of yourselves and your family singing a song to the kids. It can be any song you want – happy, sad, caring, fun… we don’t mind. Here’s an example:

Just upload your video to our website, YouTube or any other video site, and email us the link. And we’ll play it to the kids when we visit them in September. Imagine their joy when we play them a video of an American family singing a song… made especially for them. And we’re going to film the whole thing, so you’ll be able to see their faces when they watch your video. Isn’t that an awesome way to teach your kids the joy of pure giving?

We’ll keep you updated during our trip on this website, Facebook and Twitter. And we’ll send you the footage of the kids watching your video once we’re back in the US.

So please help. We’re looking for 15 families to send us videos. That’s it. No cash, no cost to you. Just give us some time and a whole lot of love and we’ll do the rest.

Thanks guys, we love you…

So if you’re keen to be involved, here’s what you have to do.

Step 1

Shoot a home video of you and your family singing their favorite song. Happy, sad, caring, fun… we don’t mind.

Step 2

Upload your video to our website, YouTube or any other video site, and email us the link. Make sure you leave us your details so that we can send you the footage of our trip once we’re done. We won’t use your details for anything else. Promise.

Step 3

Follow us on our website, Twitter or Facebook. We’ll keep you updated on our trip preparations, and on our movements once we are actually in Africa.

Step 4

Once we’re back in the US, we’ll send you the footage of the kids watching your video. Then you can show your family and friends what a difference you made in these kid’s lives. They’ll feel good. You’ll feel good. Everybody wins.

Click here to upload your video